Web 3.0: The 'Social Wave' and How It Disrupts the Internet - Knowledge@Wharton

A fundamental change is taking place online, from information-based web to "people web"
Interesting article read it...link is below

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2808#.Th2OJV_iMd8.blogger

Why do people succeed?

I truly believe in this...

WHY HOW WHAT :The Golden Circle!

Simon Sinek speaks at TED about how great leaders inspire. It is quite interesting do go through it. It did make me pasue and answer WHY at two levels... Personal : Why I do what I do???Why should anyone care for me???Professionally The system I work with whats its purpose? I agree with Simon most employees know what they do but very few know why they do what they do : whats your prupose your cause! Lots of time we know subconsciously but its good to pen it down from time to time!

I am trying and I will share it soon.

Many India's

Many India’s, in one and all evolving differently

Much has been said and debated about the heterogeneity that characterizes the Indian consumers. For many years we have been trying to find the ‘holy grail’ of the Indian Market. Let us take a walk into the past where the life was simple and we had the four varnas that would define the makeup of society i.e the way individuals would live and interact with their outside world.

However over a period of times things have got complicated leading to schizophrenic India. Let us see what has lead to this firstly the biradiri, or community, is still an important part of Indian social interaction and does define certain ways of our living and social interaction. Then with India’s achieving Independence we saw emergence of two India’s one as rich and urban the other poor, agrarian and rural. We called them India and Bharat. This period was also marked by two broad age groups of Pre Independence and Post Independence India though both the generations still shared common value and there was not much of so called generation gap. Though with this things did get bit more complicated but were still simple in comparison to what we were about to witness something which will again turn the wheel of fortune for India…Liberalization of Indian Economy.

Liberalization, gave us two new-age cohorts, the first ever generation of liberalization children and the next generation who will grow up in an India that is confident about its new path and has found its moorings.

Though the varnas had defined only a certain set of occupations like the teachers, kings, warriors this got extended to occupations in government sector or worker in factory with very few in businesses and a large chunk continued to be in agriculture. However post liberalization we saw several new occupations coming up and the most prominent one being IT. Had we ever heard ‘VJ’ I guess our beloved Chitrahar had never got one. The call centers completely changed the concept of 9am-5pm jobs. These changes have made social-economic changes in the way India behaves.

While India’s economic structure changed, so did its family structure. Families are rapidly becoming smaller, and even in larger joint families, the nuclear component is becoming stronger. Rarely does a family patriarch take consumption decisions for all family members; individuals are becoming more important and the nuclear unit of a husband and wife is taking decisions related to consumption, savings and investment.

All this coupled with multi social-cultural regions, multiple languages is leading to a schizophrenic India.

It is high time to make better the existing Socio-Economic Classification used to define and understand Indian consumer. India is a multi-tiered, multi-layered market and needs a multi-pronged strategy, tools and techniques that helps us to decode and understand schizophrenic India.

“In religion, India is the only millionaire…the One land that all men desire to see, and having seen once, by even a glimpse, would not give that glimpse for all the shows of all the rest of the globe combined” – Mark Twain (American Author, 1835-1910)

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Miss the Goa Carnival in February? Not to worry, Goa has more than enough on offer to occupy a weekend getaway in this weeks 52 Weekend getaway. Relax with the Goa hippies, sleep on the beach, eat out at the numerous restaurants and motorbike through the countryside. Read more: Gone to Goa: A kick-back weekend in India's coastal paradise CNNGo.com

Relooking at ways of defining Audience

Many India's, in one and all evolving differently

Much has been said and debated about the heterogeneity that characterizes the Indian consumers. For many years we have been trying to find the 'holy grail' of the Indian Market. Let us take a walk into the past where the life was simple and we had the four varnas that would define the makeup of society i.e the way individuals would live and interact with their outside world.

However over a period of times things have got complicated leading to schizophrenic India. Let us see what has lead to this firstly the biradiri, or community, is still an important part of Indian social interaction and does define certain ways of our living and social interaction. Then with India's achieving Independence we saw emergence of two India's one as rich and urban the other poor, agrarian and rural. We called them India and Bharat. This period was also marked by two broad age groups of Pre Independence and Post Independence India though both the generations still shared common value and there was not much of so called generation gap. Though with this things did get bit more complicated but were still simple in comparison to what we were about to witness something which will again turn the wheel of fortune for India…Liberalization of Indian Economy.

Liberalization, gave us two new-age cohorts, the first ever generation of liberalization children and the next generation who will grow up in an India that is confident about its new path and has found its moorings.

Though the varnas had defined only a certain set of occupations like the teachers, kings, warriors this got extended to occupations in government sector or worker in factory with very few in businesses and a large chunk continued to be in agriculture. However post liberalization we saw several new occupations coming up and the most prominent one being IT. Had we ever heard 'VJ' I guess our beloved Chitrahar had never got one. The call centers completely changed the concept of 9am-5pm jobs. These changes have made social-economic changes in the way India behaves.

While India's economic structure changed, so did its family structure. Families are rapidly becoming smaller, and even in larger joint families, the nuclear component is becoming stronger. Rarely does a family patriarch take consumption decisions for all family members; individuals are becoming more important and the nuclear unit of a husband and wife is taking decisions related to consumption, savings and investment.

All this coupled with multi social-cultural regions, multiple languages is leading to a schizophrenic India.

It is high time to make better the existing Socio-Economic Classification used to define and understand Indian consumer. India is a multi-tiered, multi-layered market and needs a multi-pronged strategy, tools and techniques that helps us to decode and understand schizophrenic India.

"In religion, India is the only millionaire…the One land that all men desire to see, and having seen once, by even a glimpse, would not give that glimpse for all the shows of all the rest of the globe combined" – Mark Twain (American Author, 1835-1910)