Trust plays a massive role in our lives. We decide almost everything basis our trust for that brand. It is interesting to see who the new age media scores on this parameter versus the more traditional mediums. I came across an interesting study from Edelman Trust Barometer 2012. The question asked is 'below is a list of place you might get information about a company. For each please indicate if you trust it a great deal, somewhat...
Here is the outcome...
1) Traditional media continue to have highest scores but online sources scores are almost neck to neck
2)But it is the Social Media scores which are growing fast and catching up quickly with other source’s 75% growth over last year
3) Corporate website shown a decline
In sum: Another reason why brands should start to treat Digital media a lot more seriously.